Rick Steeby · AI book trailer
Gold Miner's Daughter
A trailer for a novel set in 1960 Chicken, Alaska, made entirely with generative AI.
Case studyAha! Concepts Creative studio · Washington, DC
A creative studio built for the moment it clicks, making brand films, animation, photography, and filmmaker-led AI films that people actually finish.
- Brand and campaign films
- Photography and headshots
- Animation and motion design
- Event content
- AI-assisted production
Aha! Concepts × Daniels By Design · AI short film · 3:34
WATCHER
An osprey watches Prince George's County, Maryland, from late afternoon to first light. The pictures are AI-generated. The voice, sound, edit, and grade are human.
Selected work
McCormick · Sizzle reel
Flavor, at global scale
A sizzle reel on McCormick's leadership in flavor innovation and its recent developments.
Case studyKimberly-Clark · Sustainability film
A Decisive Decade
Kimberly-Clark's 2030 sustainability strategy: improve the lives and wellbeing of one billion people in underserved communities, with the smallest environmental footprint.
Case studyMayorga Coffee · Brand film
The people behind the beans
The passion, culture, and communities behind sustainably grown specialty coffee.
Case studyRocket Money · Testimonial film
Real customers, real savings
How the app lowers monthly bills, told by real customers.
Case studyCurb · In-cab spots
A ride when you need one
Two 30-second spots, The Doctor and The Photographer, that ran in New York City cabs on the Curb network.
Case studyCaptureDC · AI commercial
The Emergency
When disaster strikes, your team still needs headshots. A spot for CaptureDC's on-location headshots across the DC metro area.
Case studyUnder Armour · Social campaign
She Plays We Win
An Instagram-first campaign celebrating young girls in sport: five sports, every social format, and one hero reel.
Case studyHeadshots
Headshots for your whole team. We bring the studio to you, anywhere in DC, Maryland, or Virginia.
Trusted by
Idea to final mix
How a film gets made here, shown with the real material from .
01 Concept
We find the one thing your audience has to get, then write to it: treatment, script, structure.
On WATCHERIt started with two words: pay attention. Nine story beats, then pass after pass, cutting every line that explained a line already spoken.
02 Preparation
Locations, people, schedules, gear. For field work we bring fly-packs and handle the logistics.
On WATCHERA written visual rulebook came first: fixed altitudes, six light states from late afternoon to first light, and an osprey reference sheet checked against Chesapeake Bay birds.
03 Production
Studio, location, or multi-cam event shoots with proper lighting and sound. On AI work, we direct shot by shot.
On WATCHERForty-one shots generated at 1080p. Every prompt followed the same structure, and every shot was directed, selected, or thrown out by hand.
04 Post-production
Edit, color, sound design, mix, and motion graphics. This is where the film actually gets made.
On WATCHERHuman edit, grade, and mix. The narration is Michael Taliaferro, a Baltimore voice. None of the audio is AI-generated.
05 Delivery
Masters, captions, and versions cut for vertical and square feeds, ready to post.
On WATCHERA 3:34 film in 4K, a captioned 1080p version, and a title card.
What we make
- Brand and campaign films
- A film that shows who you are and what you do, with interviews, b-roll, studio or field shoots, and cutdowns for every feed.
- Animation and motion design
- Motion graphics and 2D animation that make a complicated idea easy to follow.
- Event content
- Multi-cam coverage, highlights, and sizzle reels from conferences, galas, and fly-ins.
- Photography and headshots
- Portraits for leadership, boards, and staff, plus event and editorial photography.
- AI-assisted production
- Filmmaker-led AI pictures with human writing, voice, edit, grade, and mix. See WATCHER.
Small crew. Big ideas. Since 2012.
You work with the people making your film.
No account layers, no hand-offs. From the first call to the final mix, you work directly with Anfon Ha and a small crew of filmmakers, producers, and designers.
That's how we've worked since 2012, for local businesses and Fortune 500 companies alike.
About the studio