McCormick · Sizzle reel · 1:30
Flavor, at global scale
A sizzle reel on McCormick's leadership in flavor innovation and its recent developments.
All work
Mayorga Coffee · Brand film
The people behind the beans
The passion, culture, and communities behind sustainably grown specialty coffee.
The big question
What makes a cup of coffee honest?
Client
Mayorga Coffee
Format
Brand film
Year
2013
Runtime
3:30
What we did
- Interviews
- Production
- Edit
- Subtitles
01 The story
Martin Mayorga grew up in Latin America, where coffee meant green beans from the market, roasted at home in a frying pan. Today Mayorga Coffee roasts in Rockville, Maryland, just north of Washington, DC: two small-batch roasters in 11,000 square feet, in a facility that is organic certified and 100% wind powered.
02 The people
Co-founder Kerry Mayorga on paying farmers well. Alfredo, the roastmaster from El Salvador, on learning the flame, in his own language. Eric, Director of Product Excellence, on tasting every sample from seed to cup.
03 What we made
The film that started Mayorga's video storytelling. We handled everything, from the interviews and filming to the edit and subtitles: three and a half minutes told entirely by the people who do the work, from green bean to roaster to cup.
04 The payoff
Seed to cup.
“Pay the farmer well, treat them with the respect that they deserve.”Kerry Mayorga, co-founder
Two small-batch roasters, 11,000 square feet, organic certified and 100% wind powered, in Rockville, Maryland.
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Kimberly-Clark · Sustainability film · 1:01
A Decisive Decade
Kimberly-Clark's 2030 sustainability strategy: improve the lives and wellbeing of one billion people in underserved communities, with the smallest environmental footprint.