Aha! Concepts × Daniels By Design · AI short film · 3:34
WATCHER
An osprey watches Prince George's County, Maryland, from late afternoon to first light. The pictures are AI-generated. The voice, sound, edit, and grade are human.
All work
CaptureDC · AI commercial
The Emergency
When disaster strikes, your team still needs headshots.
The full 0:43 spot. Captions on.
The big question
How do you make headshots feel urgent?
Client
CaptureDC
Format
AI commercial
Runtime
0:43
What we did
- Concept
- Script
- AI generation
- Edit
- ADR and sound
- Vertical cut
01 The ask
Make on-location headshots impossible to scroll past.
CaptureDC brings a full portrait studio to offices across the DC metro area. The spot had to make that stick.
02 The problem
Nobody stops scrolling for a backdrop.
Headshots are useful, not exciting. The usual ad shows a smile and a price.
03 The move
Set the office on fire.
The worst possible headshot day, a photographer who walks through it unbothered, and one line: I'll fix it in post.
"I'll fix it in post."
Before and after.
Shot in the parking lot, mid-fire. Delivered clean. Drag across each portrait.
04 The spot
Fixed in post.
“Uh, my hair is literally on fire.”The employee
A 43-second spot that sells on-location headshots by making it the worst day of a company's year. A 30-second script, cut to 0:43, with a 9:16 vertical version for social.
“Thank God we called CaptureDC.”The CEO
Deliverables
0:43 commercial in 4K, 9:16 vertical cut with captions, poster and YouTube thumbnail.
Credits
Client CaptureDC
Production Aha! Concepts
On camera Anfon Ha
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Aha! Concepts · AI product
ahaheadshots.ai
Studio-quality AI headshots, directed by a real headshot photographer.