Under Armour · Social campaign
She Plays We Win
An Instagram-first campaign celebrating young girls in sport: five sports, every social format, and one hero reel.
All work
Kimberly-Clark · Sustainability film
A Decisive Decade
Kimberly-Clark's 2030 sustainability strategy: improve the lives and wellbeing of one billion people in underserved communities, with the smallest environmental footprint.
The big question
How do you make a 2030 strategy feel like it starts today?
Client
Kimberly-Clark
Format
Sustainability film
Year
2020
Runtime
1:01
What we did
- Animation
- Motion graphics
- Edit
01 The challenge
Kimberly-Clark was introducing an ambitious sustainability strategy for 2030: improve the lives and wellbeing of one billion people in underserved communities around the world, with the smallest environmental footprint. It had to feel like more than corporate talk.
02 The approach
One sentence of kinetic type runs the length of the film. Now is our chance to safeguard natural systems, to break down barriers, and to tackle inequality and poverty. Real people and real places carry it, from classrooms and clinics to factory floors.
03 What we made
Working from Kimberly-Clark's script, we animated and edited a 60-second launch film that lands the two numbers that matter, the well-being of one billion people and a footprint cut by 50%, then closes on the brands people use every day.
04 The payoff
One billion.
“We will make lives better for people around the world.”The film's closing line
Kimberly-Clark's 2030 goals: advance the well-being of one billion people in underserved communities and cut its environmental footprint by 50%.
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